When we listen to new music, whether it’s dubstep, punk, hip hop, folkrock or some other genre – we’ve first and foremost listen to the songs ability to prevail in the long-run. Without a clear sticky component, it won’t catch our attention. So while novelty is good, not all music has to sound original. Sometimes it’s more than adequate to have a memorable hook and/or a cachty refrain. So, somewhere in the midst between Purity Ring and Lykke Li, you’ll find that the charming Danish singer MØ’s are the convincing proof of this matter.