The Swede’s have a real skill to mix focused sound engineering with catchy song writing. The new pop trio NONONO further emphasizes this point. Second single, “Human Being” sounds unmistakably Swedish, leaning perhaps a bit more towards Niki & The Dove creative melodic synth-pop than for instance Icona Pop hard-hitting dancefloor killers, but the chilled Nordic textures are immensely present. This is repeat-worthy music with contagious vocals layered on top of a theatrical soundscape. With The Knife’s widely awaited album just around the corner, it looks like 2013 might yet again deliver some excellent Swedish pop music. NONONO are definitely one to watch.
Stream “Human Being” and first single, “Like the Wind” below.
- Kate Boy – Northern lights (ifoundmusic.com)