If you were into Twin Shadow, Memory Tapes or Yeasayer at the turn of the decade, then you probably found a lot to like on Hooray For Earth’s debut album True Loves. With its neon colored hooks and fluorescent production, True Loves unfolded as a pleasant medium between the psychedelic neo-pop made popular by MGMT and the glo-fi synth-pop leftovers of chillwave.
Three years later and unexpectedly little has changed on Hooray For Earth’s new single “Keys”. Not that it’s a bad thing; the track is beaming with beautiful, slightly off-tune synth lines, splashy hooks and distorted guitar riffs harking back to their anthemic True Loves stand-out “No Love”. “Keys” aims far and wide; amassing weight from the whole synth-pop / psych-pop spectrum without sounding aimless or over ambitious. And even if it’s less refreshing to hear Hooray For Earth in 2014, I believe “Keys” at least sounds as their most unflawed track yet.